So, you’ve decided to sell your home, and that’s great! Whether you have a new job elsewhere, prefer a different location, are moving closer to family, or have any other reason to relocate, it’s always exciting to move. It can, however, be very stressful! When you want to make sure you’re getting a fair price for your property, there are several tips for marketing real estate you should keep in mind to make your selling process as quick and efficient as possible.

Determining the Value

The first step in marketing should always be determining the value of the home you’re selling, because marketing techniques can vary based on this factor. There are countless ways to help figure out what your asking price ought to be for your home.

  • Area: What is the region like? How are the demographics, schools, and growth trends? Is it rural, urban, suburban?
  • Property Characteristics: What are some features that people seek out in houses? Were any improvements made? Are any repairs needed?
  • Comparable Properties: What were other homes in the area recently sold for? How much are current listings? What about vacancies and growth trends?

marketing real estate

Social Media

Social media is a huge aspect of the housing market in the modern day. When you hire a real estate agent or company, they will likely be active on all of the most popular social networks, such as Facebook, Instagram, LinkedIn, Twitter, and more. This is an area of marketing that is typically handled by your realtor, but nonetheless, it is important to be aware of the social media aspect of selling your house and stay up to date with the process.

Taking Great Pictures

Advertising your home with poorly taken photos is an easy mistake to make that may lowball the value of your home to potential buyers. After all, your pictures will typically be the first impression would-be buyers have of your home.

When you work with the Sarah Bernard team, we include professional photographs at no charge to sellers. We also will send a stylist to your home to help prep for the photoshoot.

Another option is to hire a photographer (particularly, one who has experience taking pictures of architecture) who knows all the proper angles, lighting, and setups that will flatter your home. It may be more costly than using your cell phone camera, but in the long run it will pay off!

Consider a virtual tour of your home or just do simple walkthroughs to give your potential buyers a better sense of how the home is laid out and what transitions from room to room feel like.

marketing real estate

Small-Scale Improvements Make a Big Difference

The way your home is laid out and other aesthetic details can really affect the impression your home makes on potential buyers. If the paint is worn and has a dated color, repaint them with warm, neutral colors, vacuum and carpet clean the floors, and take care of other low-expense “repairs” that make a big difference. We have a blog post about how to prepare your home for photographs and being shown to buyers!

marketing real estate

Forming a Marketing Strategy

A quick and successful home sale takes planning and strategy.  Just like successful businesses that rely on a marketing plan to get the work out about their products and services, so to do real estate agents.

Our Sarah Bernard Realty Team focuses on learning about the clients and what they are looking for first and foremost. Then, we take a personalized approach to each selling experience. We conduct research and provide you with a marketing plan and thorough sales strategy that includes pricing, staging, marketing, industry data, and a top-notch online presence. Our goal is for your home to sell for a good price quickly and without stress for you.

Rely on the Sarah Bernard Realty Team to Market Your Home Right

Ultimately, much of marketing is in the hands of your real estate agent, so it’s important to select the best agency for your needs.

The Sarah Bernard Realty Team maximizes your homes’ attributes in a way that home buyers finds attractive and valuable. Contact us for a no-obligation complimentary seller’s consultation anytime – we’re here to help. 314-780-9070